Used by 1,000+ agents to generate $60M+ in real estate results
Stop Blaming Your Leads.Fix Your Process.
95% of your leads are going to say no. That's not a lead problem, it's a math problem. The agents who understand that math are closing deals while everyone else complains in Facebook groups. This is the system that turned a lead named “Fuck Off” into a $960K sale.
Instant access. Use the script on your next call today.
👇 Click through the slides below
You're Not Bad At Sales. You Just Don't Have A System.
And that's costing you 6 figures a year in lost commissions.
Click anywhere to continue →
5.0 from 47 Google Reviews
“I got my first listing in 48 hours.” -- Jake Laberge
Trusted by agents at eXp Realty, Royal LePage, RE/MAX, Keller Williams, and independent brokerages across North America
Your Leads Don't Suck.Your Process Does.
Here's what's actually happening in your business right now.
A lead comes in. You call them once. Maybe twice. They don't pick up, or they say “I'm just looking.” You mark them as garbage and move on. Then you complain that your leads suck.
Sound familiar? Right?
The average real estate lead converts between month 6 and month 12. It takes 7.6 touches to get there. Most agents? They touch a lead 1.2 times and quit.
You're giving up on the 2-yard line.
And it's not because you're lazy. Nobody ever gave you a system for what to say on touch 2, touch 3, touch 7. Nobody taught you how to handle “I'm not ready yet” without sounding desperate. Nobody showed you how to turn a cold lead into a warm conversation without begging.
That's what this course fixes.
87% of new agents fail within their first two years. Not because they can't sell houses. Because they can't convert leads into conversations. The skill isn't closing. It's opening.
Before You Go Any FurtherIs This Actually for You?
This is for you if:
- ✓You’re a new agent with no system and no idea what to say on a lead call
- ✓You’re a veteran who’s plateaued and knows something needs to change
- ✓You’re an agent who thinks their leads suck (spoiler: they don’t)
- ✓You’re a team leader whose agents can’t convert the leads you’re paying for
- ✓You’re willing to practice scripts daily until they stop feeling weird
This is NOT for you if:
- ✗You’re looking for a magic bullet that works without effort
- ✗You’re not willing to practice out loud (reading scripts silently doesn’t count)
- ✗You want someone to do it for you instead of learning the skill yourself
- ✗You expect results without putting in reps
- ✗You think you already know everything and nothing can improve your game
Here's HowThis Works
Watch the System
Start with Video 1. Print the 10-question script. Call your next lead using it. That’s Day 1. One video, one script, one call. Jake Laberge did this and had a listing in 48 hours.
Practice the Scripts
Print them. Say them out loud. Record yourself. Sound awkward? Good. Joe’s students practice these scripts every morning at 7:30 AM. You don’t need to join them yet, but you need to start.
Convert More Leads
Use the system on your next 10 leads. Not your best leads. ALL of them. The ones you were about to give up on? Those are the ones this was built for. Most agents touch a lead 1.2 times. This system takes you to 7.6.
Fair WarningRead This Before You Buy
This won't work if you buy it and forget about it. Scripts don't convert. Practice converts.
If you're not willing to say these words out loud until they stop feeling weird, save your $27.
Joe's students practice every morning at 7:30 AM. You don't have to join them yet. But you have to start.
The agents who get results aren't the ones who bought the course. They're the ones who used it.
The system that turns “not interested” into“When Can We Meet?”
This isn't theory. This is the lead conversion system that built a team doing $1.5B+ in sales volume and maintained a 97% success rate for new agents.
The 10-Question Script
Not a pitch. Ten specific questions that uncover what your lead actually wants and position you as the person who can help them get it. The first question alone (“What is it about your current home that isn’t working for you?”) changes the whole conversation. You stop selling. They start talking. And when people talk, they buy.
The 4-Step Phone Process
Introduction. Interview. Recap. Recommendation. Every call follows this cycle. No more winging it, no more rambling, no more hanging up and thinking “what did I even say?” You know where you are in the conversation at all times. And every call ends with BAMFAM -- Book A Meeting From A Meeting. Always.
The AERC Objection Framework
Acknowledge. Explore. Recommend. Check. Four steps that handle any objection thrown at you. “I’m not ready.” “I’m working with someone.” “Your commission is too high.” Doesn’t matter. AERC gives you a path through all of them without sounding scripted or pushy.
Picture ThisIt's Tuesday at 2 PM
Your phone rings. It's a lead you called three weeks ago. They told you “not right now.”
You didn't panic. You followed the system. Touch 2 was a market update. Touch 3 was a quick text. Touch 5 was a video about their neighborhood.
Now they're calling YOU.
“Hey, we've been thinking about it. Can we meet this week?”
That's what 7.6 touches looks like. That's the system.
New Agents Are Closing DealsIn Their First Month
“I got my first listing within 48 hours of using Joe's system. Not 48 days. 48 hours.”
Jake Laberge
New Agent
“I went from nothing to 5 listings and multiple buyers in my first month. The scripts changed everything.”
Caitlyn Vollman
New Agent
“Closed 4 deals in my first month. Brand new agent. The conversion system works if you actually use it.”
Manish Sharma
New Agent
“Joining HPA was a game changer for my real estate career. As a newer agent, I finally had a system that worked.”
Victoria Naud
Newer Agent
Here's ExactlyWhat You Get for $27
Lead Conversion Script 3.0 -- The 10-Question Framework
The 10-question script Joe’s agents use on every lead. The actual questions, in order, with the psychology behind each one. You’ll learn why question 7 has a follow-up that most agents skip (and why skipping it costs you the deal). Plus the recap-and-book method that turns a 10-minute call into a signed appointment.
The 4-Step Phone Process + BAMFAM Booking System
Joe’s 4-step call framework: Introduction, Interview, Recap, Recommendation. How to open with a benefit statement that earns you 90 more seconds, how to use LP-MAMA to qualify without interrogating, and how BAMFAM guarantees you never hang up without a next step booked.
The AERC Objection Elimination Framework
The framework that handles every objection in real estate. Watch Joe break down the top 10 objections agents hear -- “I’m just looking,” “I’m working with someone,” “Can you cut your commission?” -- and handle each one live. Plus the Cutting Commission script that reframes the negotiation from price to value.
Printable 10-Question Script + Coaching Notes
Printable version of the 10-question script with coaching notes beside each question. Keep it on your desk. Reference it on calls. Use it until you don’t need it anymore.
Objections Cheat Sheet -- Top 8 Word-for-Word Responses
The 8 most common objections agents hear, with exact word-for-word responses. Print it. Keep it on your desk. Never freeze on an objection again.
10 Days of Pain Follow-Up Checklist
The day-by-day system that takes your lead touches from 1.2 to 7.6. Each day has a specific action: what to say, what to send, and when. Copy the checklist and follow it.
Instant access. Use the script on your next call today.
Even 20-Year VeteransAre Learning Something New
“22 years in the business and Joe still taught me things I'd never heard. If you think you're too experienced for coaching, you're wrong.”
Myles McCullough
22-Year Veteran
“I've been in real estate over 10 years. Joe's coaching gave me a 40% increase in sales within 8 months. I thought I knew it all. I didn't.”
Nathalie Cantone
10+ Year Veteran
“17 years in the industry. Joe's system improved my business in many ways I didn't expect. The scripts alone were worth it.”
Gursh Sidhu
17-Year Veteran
“18 years in real estate and I can honestly say this was a life-changing experience. I wish I'd found Joe sooner.”
Ingrid Berger
18-Year Veteran
The NumbersDon't Lie
Fastest time to first listing
Agents trained using this system
Average increase in units
In team sales volume built on these scripts
Listings in 1 month: Caitlyn’s first month result
New agent success rate (vs 13% industry average)
MeetJoe Moretti
Joe Moretti spent 20+ years in finance as a team builder before bringing that same discipline to real estate on Vancouver Island. No connections, no trust fund. Scripts, systems, and an obsessive commitment to getting better at converting leads into clients.
In 8 years he built a team that generated $1.5B+ in sales volume, gaining 5-7% market share annually. He maintained a 97% success rate for new agents on his team, in an industry where 87% of new agents are gone within two years.
He went from 265 lbs to 199 because he believes pain precedes change. That same intensity shows up in everything he teaches.
His students have generated over $60M in results. He's a dad of two, rides a Harley, bleeds Yankees blue, and owns a pug named Gorgeous George. He'll drop an f-bomb in a coaching call if it drives the point home.
Real talk gets real results. Believe that.
What Having a SystemLooks Like from the Outside
When you walk into a listing appointment with a process -- not notes on your phone, not “just be yourself” -- sellers notice.
The way you run the consultation. The way you handle the commission objection without flinching. The way you recap their needs better than they explained them.
Other agents in your market will wonder what changed. Your broker will start giving you the leads they used to keep.
This is what having a system looks like from the outside.
Let'sAdd This Up
Agents pay thousands to learn this information through coaching programs. We pulled it out as a standalone for the first time because we want you to see what Joe's process can do before you commit to anything bigger. Once you see the results from the 10-question script alone, you'll understand why 1,000+ agents signed up for the full program.
Your Price Today
$27
Instant access. Use the script on your next call today.
Bonuses included with every order this month.
30-Day Money-Back Guarantee
Here's the deal: Use the 10-question script on 10 real leads. Follow the Phone Process on every call. Run AERC on every objection. If you don't book at least ONE new appointment in 30 days, we'll refund every cent AND give you a free 1-on-1 call with Joe to figure out what went wrong. You either get results or you get your money back plus personal coaching. There is no scenario where you lose.
Teams, Skeptics, and AgentsWho've Tried Everything Else
“Joe helped us build the #3 team in all of BC. The systems and scripts are the foundation everything else is built on.”
Sergej Sinicin
Team Leader, #3 Team in BC
“300% sales boost in my first year. I don't know how else to say it.”
Justin White
First-Year Agent
“I've tried other coaching programs. This is the best money I have ever spent on my real estate career. Not even close.”
Alexi Hamilton
Agent, Tried Other Coaching
“I was skeptical. 3 years in the business and I thought I didn't need coaching. I was wrong. If you're on the fence, DO IT.”
Trevor Carne
3-Year Agent, Former Skeptic
The HPA Way vs.What You're Doing Now
Lead follow-up
Call once, maybe twice, give up
Structured system -- 7.6 touches over 10 days
Phone calls
Wing it, ramble, hope for the best
4-step process: Intro, Interview, Recap, Recommend
Objections
Panic, discount, lose the deal
AERC handles any objection
Scripts
"Just be yourself" (code for: unprepared)
10-question script backed by $60M in results
Lead quality
"These leads suck"
Same leads, better process, more closings
Follow-up system
Sticky notes and good intentions
BAMFAM: every call books the next call
Results timeline
Hope for immediate conversion
Understand the 6-12 month lead lifecycle
30-day guarantee. Instant access. No subscription.
Questions YouMight Have
This is where you start. Manish Sharma closed 4 deals in his first month as a new agent using this system. Caitlyn Vollman went from zero to 5 listings in her first month. It gives you a process when you don't have one yet.
Myles McCullough has 22 years of experience and said Joe "still taught me things." Nathalie Cantone had 10+ years and saw a 40% increase in 8 months. The question isn't whether you've heard of scripts before. It's whether you have a system that's actually working right now.
No. This is Joe's Lead Conversion Script 3.0 -- 10 specific questions in a specific order, backed by 20+ years of refinement and $60M+ in student results. The AERC objection framework and the 4-step phone process are original to HPA. You won't find them anywhere else.
Plan for about 2-3 hours total. No padding. Most agents watch them in one sitting and start using the scripts the next day.
30-day money-back guarantee. Use the system, try it on real leads. If you genuinely don't see value, email us. We'll refund you. We've never had someone go through the material, actually use it, and ask for their money back.
The system has been used by agents across the US and Canada in every kind of market -- hot, cold, rural, urban, luxury, starter homes. Lead conversion is a human skill. People buy and sell homes everywhere.
Let's Do the MathOn Doing Nothing
The average real estate commission is $8,000-$15,000. If your broken process costs you just ONE deal per quarter -- one buyer who ghosted because you didn't follow up, one listing you lost because you couldn't handle the commission objection -- that's $30,000-$60,000 per year you're leaving on the table.
This course is $27. That's less than the gas you burn driving to an open house.
The system inside has generated $60M+ in results. The only risk is not using it.
Your leads aren't the problem. And for $27, you can prove it to yourself today.
30-day guarantee. Instant access. No subscription.
Stay diligent, my friends.
PS-- If you're wondering whether this works in YOUR market: agents have used The 7.6 Conversion Playbook in every market across the US and Canada. Hot markets, cold markets, rural, urban, luxury, starter homes. Lead conversion is a human skill. The math doesn't change by zip code. And for $27, you can prove it to yourself today.
PPS-- The “Fuck Off” lead story is real. First name: Fuck. Last name: Off. Joe's team converted that lead into a $960K purchase through email nurture. If the system works on THAT lead, imagine what it'll do with yours.